Tag Archives: Marketing

Jus d’Orange ou citron pressé?

Lemon juicer by Philippe Starck.

Lemon juicer by Philippe Starck.

Hier matin je reçois un appel d’un opérateur d’Orange au sujet de mon abonnement de téléphonie mobile. Je n’ai rien demandé et en plus je suis à Londres (donc ça va me coûter un bras en roaming) mais je reste poli.

La personne, très aimable, me propose de changer mon abonnement (Optima) pour prendre Maxima et me vante les mérites de la tarification, des SMS gratuits, etc.

Problème! Maxima c’est 89 CHF par mois, mais avec mon abonnement actuel je dépasse rarement les 90 CHF. J’en informe donc mon interlocuteur qui, visiblement gêné, me répond qu’il n’a pas accès à mon historique de facturation. Je le remercie donc poliment et mets fin à la conversation.

Non seulement c’est pénible de recevoir des appels non sollicités mais en plus, quand le niveau du marketing tombe aussi bas, on frise le désespoir!

Mon rêve ce serait qu’un jour on m’appelle pour me dire: “Monsieur, nous avons recalculé vos factures des derniers six mois avec notre nouvelle tarification et vous auriez pu économiser 100 CHF. D’ailleurs, si vous changez dès maintenant, nous vous appliquerons ce nouveau tarif rétroactivement”.

Ils devraient lire Seth Godin chez Orange…

Image Credits: Niklas Morberg

Just Google me!

Today, Seth Godin has, once again, a good point about brand marketing.

I noticed it myself on this blog as most of the Google searches that end on this blog use the keyword “vedovini”. To the point that next time I make business cards, instead of the usual e-mail and phone number I think I will just print “Just Google me!” under my name.

By the way, happy easter to everyone :)

vedovini.net is on Facebook

As you might have noticed already, Facebook as been on vedovini.net since last December. To this purpose I have been using the Sociable! fbConnect plugin for WordPress that enables visitors to login using their Facebook credentials and later comment using their Facebook identity and feature those comments on their Facebook stream.

However, I wanted a deeper integration between this blog and my Facebook profile. Here is what I have done.

In the process of installing the fbConnect plugin you have to create a Facebook application and, among other things, Facebook applications feature a canvas page and an application tab. The canvas page is the main application page, the tab can be added to any user’s or page’s profiles.

To setup the canvas page you specify an URL that will either serve FBML (Facebook markup) or pure HTML. In the latter case the page is displayed in an IFRAME.

Initially, I used the IFRAME version to display the home page but I found awkward to have my blog design mixed with the Facebook design. Additionally this technique cannot be used for tabs, that only support FBML.

Finally, I crafted special pages on this blog that serves only FBML with a special Facebook styling extracted from Foxinni’s Facebook WordPress Theme. The resulting canvas page can bee seen here and the corresponding profile tab is now featured on my own Facebook profile, here (you may not be able to see this one because of Facebook privacy control so I inserted a screenshot below).

If this is getting enough interest I might package it as a WordPress plugin. Leave a comment if you are interested or if you have additional ideas.

UPDATE (2010-03-13): This is now a WordPress plugin, see my plugins page.

Non-stop 24h

Lu ce matin sur ma bombe de déodorant habituel: Non-stop 24h

Ca veut dire que les autres s’interrompent au milieu de la journée et tu sens la sueur pendant quelques heures avant que l’effet ne reprenne?

Le marketing c’est vraiment un beau métier :)